truth® or Consequences Youth Tobacco Prevention Initiative
In 2006, the American Legacy Foundation® received a matching grant from the U.S. Centers for Disease Control and Prevention (CDC) to increase delivery of the Foundation’s successful truth® campaign to youth in rural and lower population density communities.
Through this initiative, truth® advertising has been increased in 41 television markets across 18 states. By supplementing the national campaign in these markets, ads now reach a broader range of youth, including those in rural communities that typically receive less exposure to truth.
To further increase the impact of this truth® initiative, Legacy offered grant funding to support community-based tobacco use prevention projects in the 18 target states. The first round of successfully funded grantees hail from the following states:
- Colorado
- Idaho
- Kansas
- Maine
- Montana
- New Mexico
- Oregon
- Washington
Legacy’s collaboration with the CDC is an example of how the Foundation is forging partnerships with government, corporations and other nonprofit organizations to further extend the important, life-saving messages of the truth® campaign, alongside other components of the Foundation’s important work. To raise awareness of these efforts, the Foundation has developed a comprehensive dissemination plan including this dedicated webpage, presentations at various professional conferences, local media outreach in each of the target communities, and regional partnerships.